Being a freelancer, marketing would become a part of your daily routine. But, do you think it’s always easy to market yourself in this competitive world? Absolutely not! At times, you would find it easier but not all times will be the same for a freelancer.
In order to succeed as a freelancer, you need to know how to market yourself. Keeping this in mind, I have come with the most useful tips for marketing as a freelancer. Remembering the fact that without marketing of some kind, freelancing would not survive long, read the following tips. Come on, read them here…
Never take it loosely:
No matter whether you are just starting out your freelance career or you are into business for some time, you should never take the marketing aspect loosely. I would say if you are not going to take it seriously, all the following marketing tips would not be of any use. Yes, so as a freelancer, the first and foremost thing you should do is to take your marketing very seriously.
Allocate Time for Marketing:
Once you are ready to take marketing seriously, the first thing you must do to be to allocating regular time for doing it. Remember that marketing is not the thing which you can do only when you find time (say leisure). It cannot be done with the thoughts that arose in your minds now and then. You need to properly think about it and hence, you must allocate a specific time in a day to plan for it. And, this should be in your daily activities schedule.
Do only one at a Time:
As you all know, there are several methods to market in freelancing. If you have already set a proper planning, I would say doing only one at a time is sufficient. Yes, doing just one positive marketing step in a given day would fetch you good results. So, you need not rush up with all the methods of marketing at a time. Be slow but steady in your marketing.
Don’t forget even when you are Busy:
It’s not a good practice to leave out your marketing when you are busy. You must always keep up with your marketing activities. This is because; the job or activity you are currently doing will finish up one day and you will see that you have nothing to work on. In order to avoid this kind of situation, you must not forget your marketing at any time. This practice would reward you with a steady flow of work.
Always Accept Invites:
What I mean by the term ‘invite’ is the opportunity to network. No matter whether it’s a family gathering or a professional event, you must use every chance to network with people. This is because; you would not know who would be your prospective clients if you don’t link with them. A person who is sitting next to you may be in need of the services you can offer. Therefore, be always approachable to everyone. Also, remember to carry a bunch of your business cards wherever you go.
Always Respond Quickly:
Freelancing is a highly competitive business market today. You might lose an opportunity to sign a contract is just seconds of time. Remember this and always respond to requests as soon as you receive it. Most clients would hire on a first come, first serve basis and if you are the first person to respond your client requests, you have the higher chances of getting hired. Not always a full page response is needed. You can just write one or two sentences quickly and inform your client that you are available for work. This would make a big difference!